It isn’t news that Hollywood is incapable of actual thought. “Hollywood” is a mass organism, a parasite, sort of like a Portuguese Man-O-War, a composite animal, a siphonophore (loving the word “siphon” makes up this name, as it’s so apropos for the point I want to make here), a cluster of millions of micro-celled organisms all living and working together. Any microorganism that doesn’t just go along with the flow, that displays individual thought or initiative, will likely be expelled from the mass. Like the man-o-war, Hollywood cannot swim, cannot move itself, is at the mercy of the ocean’s currents to get around. Hollywood, in other words, though it is capable of delivering a painful sting, is really rather stupid.
Superheroes are the thing right now. Comic book movies. So what does the Hollywood beast do in response? Certainly it does not stop to examine WHY movies like the Avengers or Christopher Nolan’s DARK KNIGHT trilogy are so successful. It just assumes, stupidly, that ANY comic book movie will be similarly successful. Thus we see a whole slew of projects getting green-lighted that ANY fan could tell them won’t do worth a flip. Jonah Hex, anyone?