This article takes a rather grim position, yet it does speak truth. Marvel is in a sales slump. There are various reasons why this is so. There’s no one thing you can put your finger on. We can say with accuracy that Big M has been mismanaged these last couple’a few years. Revising the universe every month or three, relaunching titles ad nauseam. On a personal level, I can testify to the practice that has driven me away: the forced diversity initiative. Removing established characters and replacing them with new politically correct ones, just for the sake of having more female characters, gay characters, minority characters, yadda yadda yadda. Marvel, in trying to attract new readers, has alienated many of its old ones. And, like I said, that’s just ONE thing the company is doing wrong.
Over at DC, meanwhile, things are certainly, um, interesting. Whether you like the current storyline or you don’t, you can’t say it isn’t interesting. A whole slew of Bat-men. All evil. Why? Why not! Which one is your favorite? The Doomsday Batman is awful dang cool, I say. But the Joker Batman has my heart. And we’re getting ready to see Superman throw down with Dr. Manhattan from WATCHMEN. Yeah, right now DC is the one drawing my attention. Marvel should–and no doubt, will–take a lesson from it.