I’m still loving how DC turned what ended up being a big misstep—the relaunch of its entire comics line—into a plus via this new storyline linking all that has happened with the WATCHMEN. Just as happened with the NEW 52 relaunch, the REBIRTH storyline has put DC on top of the sales list, surpassing Marvel for the first time since that aforementioned relaunch, before the blossom fell off the proverbial rose. Yes, DC is on top again. For now. How long will it last? Will they be able to maintain this lead over the long haul, or will fans again become disillusioned and stop buying their books, allowing Marvel to reclaim the top spot? If they can keep the quality of the stories as good as it is now, and if Marvel continues its insistence on turning every one of its most legendary heroes into teenage minority characters, they just might.
Marvel’s plan to get minorities and teenage girls reading its books by rebranding all of its characters, re-forging them into minority teenage girls, HAS been working. Minorities and teenage girls HAVE started reading Marvel’s books. Problem is, everybody ELSE is now reading DC. (Yes, this is a big overgeneralization, but there is truth to my hyperbole.) How will this play out in the long haul? Will Marvel get its alienated longtime fans back, or has DC won their hearts for keeps?