Why is Marvel slumping?

IS Marvel slumping? Is the company experiencing a sales slump? I was under the impression that the entire industry was going through a slump, not just the Big M, but I admit I haven’t kept up with it that faithfully. I’ll take their word for it. The author of this linked article is careful not to assign blame himself as to the specific reason for Marvel’s lackluster sales as of late, but he sure quotes from plenty of people who DO assign it. The consensus seems to be that Marvel is overdoing the “event” series, and I would have to concur. The recent CIVIL WAR II was disappointing. It could be that if they do too many of these type series, too often, then there really isn’t enough creative steam to go around. In the past Marvel made the mistake of putting profit over the quality of its books. I’m afraid it is doing so again, not learning from the mistakes of the past, the mistakes that led the company to bankruptcy. Disney ain’t gonna put up with that, Marvel people. Better get yourselves sorted, pronto, lest the House of Mouse does it for you.

One thing with which I must vehemently disagree is the assertion that Marvel’s forced diversity isn’t in any way hurting their bottom line. Fans ARE sick of having this shoved down their throats, not because more diversity isn’t needed or even wanted but because it feels so artificial. I dropped IRON MAN, for example, once they replaced Tony with a (minority) teenage girl. This new “Iron Girl” could become a viable and valuable character, but you can’t shoehorn her into prominence like that. I know for a fact I’m not the only longtime reader who feels this way about Marvel’s mandate for forced inclusiveness, who has been driven away by it.